Hawk Guru · Free checklist
GBP + GEO Visibility Checklist
Use this with your free visibility score. Check what you already have, then work top to bottom. Print or save as PDF from your browser (Ctrl/Cmd + P).
Google Business Profile
- Business name matches how customers search (no keyword stuffing)
- Primary category + relevant secondary categories set
- Hours accurate including holidays
- Services / products fully listed with short descriptions
- Service area (or address) correct for how you sell
- Fresh photos added in the last 30 days (jobs, team, storefront)
- Cover photo and logo uploaded
- Messaging / chat enabled if you can respond
- Q&A seeded with real FAQs (hours, pricing ranges, service areas)
Reviews & reputation
- Automated or consistent review request after every completed job
- Direct Google review link saved for SMS / email
- Most reviews answered within 48 hours
- Negative reviews responded to professionally (no arguing)
- Review volume growing monthly — not only old reviews
NAP & local consistency
- Name, address, phone identical on website footer and GBP
- Major directories (Apple, Bing, Yelp if used) match GBP
- Embedded map or GBP link on contact page
- Click-to-call works on mobile
GEO / AI answer readiness
- Homepage clearly states who you serve, where, and what you do
- Service pages answer common buyer questions in plain language
- FAQ section (or schema) with extractable 40–60 word answers
- City or service-area pages for markets you actually serve
- Bilingual EN/ES pages if your market searches in Spanish
- About / trust signals: years in business, license, insurance, photos of real work
- Fast mobile site — owners check you on their phone
Weekly rhythm (keep the score rising)
- 2–4 GBP posts per month (offers, tips, completed jobs)
- Upload new job photos weekly
- Reply to every new review and GBP message same day
- Track which channels (Maps, WhatsApp, IG) create booked jobs
Want Hawk Guru to implement this for you? Book a free demo or see the AI Chatbot.